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how to design a banner

How to Design a Banner for Your Business. Our Design Tips to Make a Perfect Banner!

If you are wondering how to design a banner, read on and learn how to make your banner design from scratch! Using our step-by-step guide you will be able to choose the right custom banner for what you need as well as help you to create an eye-catching design to attract the attention of potential customers.

Table of Contents

How to Design a Banner of Your Choice!

Before we jump into the how of designing a banner. Let us cover a few things quickly! Every banner is a printed marketing tool used to promote your business, helping you to build brand awareness. Due to their size, they are perfect to attract attention of passers-by. They are available in a wide range of materials such as Vinyl, Mesh and other fabrics, we are not going to go too much into the different types of banners because the design principle is the same, no matter which you are making.

For those who want to master how to make a banner design and came here for tips on choosing their style read on!

Choose the Right Placement of Your Banner!

Location, Location, Location! Think about where you want to place your banner, this will help you select the right size and type of banner – for what you want to say and where! Knowing the size of the banner as well as the type before you start with any kind of banner design, is crucial and is probably the most important part of the design process.

For example, you wouldn’t choose a roller banner stand for a long-term external display, yet they are perfect as indoor retractable banners.

Sizing down onto some graphic design tips!

Location of your banner design
Outside Gardening Banner

Think About the Main Message When You Create a Banner.

You will want to make sure they’re seen and stand out – you wouldn’t want them to blend in with the background. Unless of course, that’s the look you are going for! Most people who order printed banners want their banner to stand out, whether that’s to increase brand awareness or give out key information.

In the same way, think about the wording you want to use on the banner. What do you want those who read it when it grabs their attention from a distance to do? Buy something? Go somewhere? Thinking about this will help you get straight to the point – this is what’s known as a call to action or CTA.

Depending on where you have chosen to use your banner can impact the time your banner has to make an impact.

Think about other things that need to be on the design such as social icons, a web address, and your company logo. 

Choose Your Fonts Wisely and Think About Readability!

When you begin to make your own banner from scratch your message must be easy-to-read and legible. The typeface of the font you choose can help people understand your message quickly, not everyone has time to stop and read. Knowing this will help you bear typography in mind, you can use different fonts to help you create a hierarchy within the design. 

Typically an eye-catching message is printed in a large font – something to create a reaction and help them see the banner from a distance. Smaller font sizes are great for supporting information such as website addresses and marketing copy.

Here are Some Good Font Recommendations for Banner Design:

  • Arial – highly legible, especially from a distance. The simple, clean letterforms make it very versatile.
  • Helvetica – has a professional, modern look that works well for many banner designs.
  • Impact – A bold and attention-grabbing perfect for headlines and short impactful phrases on a banner.
  • Bebas Neue – has a distinct look with solid, blocky letterforms that are easily readable on banners. Great for titles.
  • Open Sans – works well for both headlines and blocks of text.
  • Montserrat – subtle rounded letterforms give it a warm, welcoming feel. Works great for approachable, inviting messages.
  • Oswald – has a bold, high-impact look that can add drama to banner headlines and titles.

Some Tips for Pairings:

  • Pair a bolder, eye-catching font for headlines with a more readable body text.
  • Combine a sans-serif header font with a serif body font for contrast.
  • Make sure thickness weights are sufficiently different (don’t pair two super bold styles).
  • Consider both formal and informal combinations to fit brand style.
  • Limit to 2-3 maximum for a clean, consistent look.
Headline Body Text 
Bebas NeueOpen Sans
Oswald Lato
Montserrat Roboto

In general, focus on simple, fonts with clean lines and a strong visual presence. Avoid highly stylized or cursive styles that could be difficult to read on a banner viewed from a distance. 

Think about other supporting design elements you need to include when you design your banner.

Our Next Design Tip is to use Colours to Attract Attention!

Using colours correctly within your design can help you spread your message. Nearly as important as where you plan to hang your message! For example think about Valentine’s Day banners – you naturally would expect a design using red, or a Black Friday banner commonly seen with Black and Yellow.

This is what is known as colour psychology – For example, red commands attention, blue conveys trust, and yellow is energetic. Pick colours that align with your message and brand.

Where you are putting your banner will also depict the colours you could choose that’s why that was near the top in our tips to create a banner design.

Contrasting and striking colours help create hierarchy in the same way that the right fonts do. Think about black words on a white background it can help draw the eyes and create a sleek look.

Create Visual Narratives with Images or Graphics

Use images to create a focal point and convey your message. A picture can speak a thousand words – not poor-quality images though. Think about what it is you are trying to say and use an image that highlights what you are saying! There are plently of free online image sources such as Unsplash for example. If you are using images high quality is a must!

We would always recommend the use of jpegs with a minimum of 300 dpi to ensure a great banner! Using an an image of low resolution will negatively impact the design of your banner. We know its the perfect image and looks great on screen – remember your designing a large format design. The higher quality image you use from the start will ensure that your banner looks and performs great.

Logos etc are typically best added in vector format. This is a scalable format that does not lose quality when resized!

There are plenty of places to get free banner stock photos, helping your design look crisp! 

Pro Tip – Don’t overcrowd the design with too much text – let it breathe! This is what is known as white space within the design (no it does not mean white only)

Review Your Final Design.

Does your design convey your message quickly? Take a break, step away for a while – come back and check again. Does it tie in with your other marketing content, such as flyers? Review all text for spelling mistakes and when you are happy with your design get in touch and we will be more than happy to print it for you!

So we have covered the design part of how to make a banner 

Software to Make a Banner.

When we design banners we use professional software such as Adobe Photoshop and Illustrator, we would class these as the right tools for the job. Banners are typically large format and as such you would want the ability to scale and resize elements without a loss of quality.

When you design your banner we would recommend you design it at the right size. This will ensure the quality of your banner is as good as what you see on screen. We see it a lot where people design banners in Word or Publisher and they look great on screen. We are going to be straight with you – so just don’t do it!

It is always a good idea to check with us or your chosen banner printing company that the files you are going to supply are going to be suitable. This can save you time in regards to starting the design of your banner in the right program.

Some online banner makers offer design templates – just make sure they are printed banners and not web banners as there is a difference. Make sure that you can download the available templates in a format suitable for what you’re having printed. Find a design that speaks to your banner’s vision and you will want to customize it to your needs.

Our Design Pre-Print Checklist!

Here is our short checklist of things to review before submitting banner files for printing:

  1. Image Resolution – Confirm all images are high resolution (300 dpi recommended) and crisp when viewed at full size. Pixelated images will print poorly.
  2. Format – Save files as print-ready PDFs or high-quality JPEGs. Avoid file types like Word docs.
  3. Size – Double-check check it is designed at the correct dimensions needed for printing.
  4. Bleed – Banners need bleed for installation and safe zones for where the eyelets
  5. Fonts – Embed or outline fonts to avoid issues of missing fonts at printing.
  6. Proofread – Triple-check for any text or layout errors before sending final files.
  7. Branding – Ensure logos, messaging, and colours are on brand and correct.

Following this checklist helps avoid common file issues that can delay printing and ensure your banner files are ready for production. 

Maximize Your Impact! Design Your Irresistible Banner Now!

Connect with us today to transform your vision into a powerful, high-quality printed banner that leaves a lasting mark on your audience.
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