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No matter what you business you are in its always great to have promotional printed items at the ready. Whether that be custom printed Pens, bags or something entirely different. Printed promotional items are the perfect way to spread your message!
Promotional printed products offer great marketing and branding opportunities. Perfect for introducing new services and help generate new leads. These products can be deployed individually or together as part of a collective marketing strategy.
Studies carried out by the (BPMA) states that 81% of recipients kept a personalised gift on their desk, or in regular use for at least two years.
As you might expect, this gives your brand lots of time to boost recognition and brand awareness. Long after your promotion or giveaway has ended, your pens, bags, and more will keep your promotional efforts alive. They will keep driving customer action with twice as much power as some other traditional methods, such as radio ads.
One of the main reasons custom printed promotional items work is that your target audience cannot look past them by exiting a page online or ignoring or muting them. Advertising your business and brand with promotional merchandise means you’re taking advantage of the realm of tangible prompts that consumers can hold in their hands and use at home, in the office, outdoors, and more.
Therefore, they’re going to be aware of your business and services everywhere they go. Even better, they will inspire others to remember your business and brand too!